Past Projects
Every year at Anchor Marketing, we take on a business or organization as our client. Over the course of the year, we develop a comprehensive, multifaceted marketing strategy to meet their needs. Every client has different needs so every project is different. Check out these projects we’ve done in previous years.
Fighters Nashville (2022-23)
Fighters Nashville is a local boxing gym. For this project, we helped Fighters to develop a cohesive brand identity and to communicate that identity clearly. We presented a strategy that included recommendations for website enhancements, social media campaigns, member mobilization tactics, and new organizational pillars.
Lifestyle Decluttering Coach (2021-22)
Anchor Marketing partnered with a local decluttering coach to develop an effective marketing strategy aimed at growing her business. We boosted her online presence, optimized her website for better user experience and SEO, and established a cohesive brand identity. We also helped to automate her marketing processes, including social media management and client review solicitation.
Best Buddies (2020-21)
“The marketing group was able to noticeably increase involvement with Best Buddies this year with their creative approach to social media and PR. They generated very engaging Instagram and social media content that allowed us to interact with our chapter’s members very effectively. We are especially grateful that this attention-catching and thoughtful content increased our attendance, which is remarkable for an entirely virtual semester!”
– Best Buddies Testimonial
Weddings at Vanderbilt (2019-20)
We helped Weddings at Vanderbilt promote their services in a crowded market for special-events hosting. We did this through developing target markets and social media content strategies for Weddings at Vanderbilt to connect with potential clients. We also recommended thorough website revisions to update their online presence and provide a more efficient user experience on the site.
VandyRadio (2018-19)
VandyRadio is a student-run radio station on Vanderbilt’s campus. For this project, we focused on conducting on campus research to identify ways for the station to better connect with their listeners and increase its brand awareness. Based on this research, we proposed a strategy for VandyRadio that included a combination of direct advertising and community events.
International Student Council (2017-18)
International Student Council (ISC) is an organization whose mission is to integrate the students from different cultural groups all over the world. For this project, we focused on increasing community engagement with the organization, including promoting their annual fashion show.